10 Product Management Certifications, Courses & Trainings Online

by Doris Vanhouten

In the Glassdoor’s annual jobs report on ‘50 Best Jobs in America in 2019’, Product Manager ranks at 5th spot with median base salary of $115,000. There is no doubt that Product Management skills are in high demand. While field of work of product management seems quite exciting and stimulating, it is also very challenging and requires constant learning.

To keep ahead of the competition, Product Managers need to continually update their skill set in keeping with the evolving technology, embrace and devise new processes and strategies.

10 Product Management Certifications, Courses & Trainings Online

The best way for product managers to advance their career is through self development. But given that their work hours and environment is already challenging, it is difficult to attend seminars or pursue college courses or further education programs. The best option then is to attend some product management training or classes offered through online channel.

That said, it’s difficult to identify the product management course that best meets your personal needs. We have therefore compiled a list of best product management courses, certifications and trainings online for 2022.

1. Digital Product Management MicroMasters Program by Boston University (edX)

Online Courses by Boston UniversityThis MicroMasters program in Digital Product Management prepares learners to conceive and deliver new digital products. It imparts them knowledge of essential tools and techniques to manage the development, launch and growth of digital products.

By participating in this program, you will learn the skills needed by a product manager in day-to-day work such as creating social media strategies and product roadmaps. It will also give you opportunity to learn from the best practices and challenges encountered by practitioners to develop critical thinking and problem solving skills.

Upon enrolling in this product management training program, you will take a sequence of following five courses –

  1. Product Management with Lean, Agile and System Design Thinking
  2. Platform Strategy for Business
  3. Strategic Social Media Marketing
  4. Driving Digital Innovation through Experimentation
  5. Business Analytics for Data-Driven Decision Making

This is rated as one of the best product management courses online. A team of highly qualified trainers will deliver the content of this program. Upon completion of these courses, learners receive a certificate verified by the Boston University. They also have the opportunity to take their learning to the next level by applying for a Masters in Business Innovation at Boston University’s Questrom School of Business.

Key Highlights

  • Learn the principles and processes for creating product roadmaps
  • Learn agile and lean management practices for creating software and digital products
  • Learn the tools and methods for generating and validating user needs, ideas, co-creation and mapping the findings into product and market requirements and positioning documents
  • Learn the techniques for oversight of agile development, rapid prototyping, experimentation and risk management with object oriented development, data and analytics based tools sets
  • Learn the techniques for planning, oversight and launch of products and software, including tracking and system level optimization of social media metrics
  • Understand Life cycle management of products and services including versioning and pricing
  • Explore the techniques for communicating and championing the product benefits to internal (C-Level Managers and sales teams) and external audiences (key customers)
  • Understand the variations in the product management practices across different organizations and emergent digital markets
  • Alternative ways to drive digital business innovation in your company

Duration : 5 courses, 6-8 weeks per course, 4-8 hours per week per course
Rating : 4.7


2. Digital Product Management: Modern Fundamentals by University of Virginia (Coursera)

Online Courses by University of VirginiaThis is the most popular Coursera Product Management Certification program with the aim of imparting knowledge of core principles of product management. It prepares learners with the right skills and perspective needed to create the actionable focus for successfully managing their product. They learn modern product management tools and techniques along with skills to explore new product ideas and manage and amplify existing products.

This course gives learners access to high quality video tutorials and lets them participate in hands-on projects that dive into the realities and complexities of successful product management.

This course has been developed with the support of the Batten Institute at UVA’s Darden School of Business. This is a beginner level course so anyone can enrol for it. Basic knowledge of software development and product management would be helpful for taking this course. It is perfect for current product or general managers interested in upgrading their skills to the next level. Upon completion of this digital product management certification, learners get a verified certificate that they can use to demonstrate their skill set.

Key Highlights

  • Learn to interface effectively with all stakeholders to create testable customer outcomes and focus on them
  • Learn to analyze growth, engagement and monetization using qualitative and quantitative methods
  • Understand customer discovery, idea testing/validation, early development, and business model design
  • Learn how to put a focused, sustainable, program in place to keep your product competitive
  • Get advice and tips from some of the world’s best product managers and understand how to sell ideas to stakeholders

Duration : 4 weeks, 2-3 hours per week
Rating : 4.7


3. Become a Product Manager Course | Learn the Skills & Get the Job (Udemy)

Online Courses on UdemyThis is most updated and one of the best Product Management courses on Udemy. More than 70,000 students have already taken this course with thousands of them now employed as Product Managers in companies like Google, Airbnb, Dell , Boeing, WalMart etc. This course takes you from a beginner to knowing everything that you should know about product management from ideation to market research, to UX wireframing to prototyping, metrics, technology, and finally to building the product with user stories, project management, scoping, and leadership. It includes plenty of interviews with real life PMs, Q&A sessions with students, and a comprehensive guide to preparing and interviewing for a Product Management job.

This course is taught by Cole Mercer, Senior Product Manager at Soundcloud, Bonobos, Mass Relevance and Evan Kimbrell, Founder and Director of Sprintkick and top rated Udemy instructor with 11 entrepreneurship related courses. Both of them have huge industry and training experience. There are no prerequisites to join the course; some basic understanding of business concepts is helpful though.

The course offers 144 lectures in 13 hours of on-demand video content that includes activities, resources, quizzes, interviews and more. In addition, there are 25 articles and 121 downloadable resources to use throughout your life in product management.

Key Highlights

  • Understand the role of a product manager in different types and sizes of companies and how the product life cycle applies to every product
  • Learn to differentiate between Direct, Indirect, Substitute, and Potential competitors
  • Understand the process of Customer Development
  • Create a product and feature roadmap
  • Learn to use a sketch system called POP for digitizing product sketches
  • Understand the difference between two popular Agile frames: Scrum and Kanban
  • Run a variety of MVP experiments, such as pitch experiments, redirects, shadow buttons, and more
  • Apply the AARRR and HEART framework to your product
  • Learn software development concepts like APIs, mobile development, Front End, Back End, MySQL, programming frameworks, and more
  • Learn to communicate effectively with team of engineers, designers, developers, and all product stakeholders

Duration : 13 hours on-demand video
Rating : 4.5


4. Learn Product Management Nanodegree Programs (Udacity)

Udacity Online CoursesUdacity offers excellent nanodegree programs to impart and hone the skills necessary for the highly-coveted role of a Product Manager. These range from beginner friendly programs that require no prior experience to advanced level programs for current managers with some experience in the field. Let us look at the three top Product Management training programs from Udacity.

Become a Product Manager

In this Nanodegree program you will learn to define product strategy and KPIs, design and test a user-centered prototype, write requirements and acceptance criteria for product development and create a comprehensive go-to-market plan. You will also learn to build tests to enhance product features based on market data.

The program is broken into following 4 courses that cover the entire product management cycle right from product research to successfully bringing it to the market:

  1. Product Strategy
  2. Product Design
  3. Product Development
  4. Product Launch

Each course builds on the predecessor and includes a project at the end of the course. In the first course itself you choose a product idea that you’ll build your projects on, throughout the rest of the program. These projects give learners hands-on experience making real life product decisions, from crafting their own product pitch, to detailing the functionality of their product using documentation, to communicating with development and marketing teams.

No prior experience is needed to enrol for this program.

Become a Data Product Manager

In this Nanodegree program, you’ll learn how to build data-driven products backed by scalable data strategies to deliver the right experiences to the right users at the right time. It will enable you to fully understand the role of data product managers within organizations and how they utilize data science, machine learning, and artificial intelligence to solve problems.

You’ll evaluate market data and create visualizations to determine the key metrics and features for a new product. You’ll integrate this data backed evidence into a product proposal that is supported by a scalable data pipeline and warehousing strategy.

There are 3 courses in the program that impart the instruction and skills to be able to:

  • Create a data product concept
  • Strategise a data pipeline and storage structure to support scaling of the product
  • Enhance the product design based on user data

This program requires some experience with data analysis and a general understanding of product management. Learners work on three projects during the course of the program.

Become a Growth Product Manager

This Nanodegree program teaches the foundational skills that all growth product managers use, whether they have a B2B or a B2C product. It is most suited for product managers who want to enhance their capabilities in customer acquisition, activation, and monetization of digital products. It has been designed by experienced growth product managers at top companies like Microsoft, FunnelGuard and Sendoso.

The program is organized as a series of three courses – Growth and Acquisition Strategy, Activation and Retention Strategy and Monetization Strategy. You’ll also be working on hands-on projects in each course. The curriculum will help you learn the following skills:

  • Build acquisition funnels
  • Identify core customers
  • Optimize growth loop models
  • How to analyze your results and make improvements to your strategies
  • Activation theories on how to decrease time-to-value and friction for both B2C and B2B product users
  • Retention theories, for creating audiences and increasing engagement
  • Designing pricing plans
  • Determining optimal price points using pricing metrics

Key Highlights

  • Prepare to assume key leadership roles in the field of Product Management
  • Programs designed and delivered by industry experts with years of experience in the field
  • Work on real-world projects designed in partnership with top tier companies
  • Become a part of active online student community for discussions
  • Get personalized and timely feedback for your projects
  • Get access to world-class technical mentor support
  • Self-Paced programs that support flexible learning at your own pace and schedule

Duration : 3-4 months, 10 hours per week
Rating : 4.6


5. Software Product Management Specialization by University of Alberta (Coursera)

Online Courses by University of AlbertaThis Software Product Management Certification is designed to help you master Agile Software Development practices and train you to confidently interact with clients and manage a team of developers. It is a beginner level course with no prior programming experience requirement; though a basic knowledge on how software is developed will prove helpful.

This program comprises of 6 courses including a final Capstone project which gives you opportunity to apply techniques learnt to real-life scenarios experienced by software product managers. Upon completion of these courses you will be prepared to advance your career as a confident software product management professional. You will be well-versed with day-to-day work of product management, such as creating effective plans for software development, mapping user requirements to developer tasks, assessing and planning for project risks and generating work estimates for software products.

Key Highlights

  • Learn the foundations of core Agile practices, such as Extreme Programming and Scrum
  • Learn practical techniques to elicit and express software requirements from client interactions
  • Learn about the metrics and techniques to track and improve project progress and software quality
  • Learn to apply velocity-driven planning techniques for software development
  • Get to practice and apply management techniques to industry-inspired scenarios
  • Opportunity to share experiences and learn from the insights of others in the software product management community

Duration : 4 months, 7 hours per week
Rating : 4.6


6. Brand and Product Management by IE Business School (Coursera)

Online Courses by IE Business SchoolThis course is a part of Marketing Mix Implementation Specialization offered by IE Business School on Coursera platform. It is a unique course that enables learners to first understand the concept, importance and challenges of brand development and product management, then use it along with architecture and portfolios to in order to succeed. This course will put you in a position to identify the critical information needed to develop a product and brand strategy, create an activity plan and define the right metrics for implementing that product and brand strategy.

The course comprises of 6 modules and is taught by Luis Rodriguez Baptista, professor at IE University and Marketing Consultant. There are plenty of readings, quizzes, graded assignments with feedback, along with video content. Upon completing all modules and graded assessments, you will earn a verified certificate. This brand management certificate course is as apt for those starting out new in the field of product management as for professionals looking to refresh their skills on brand management.

Key Highlights

  • Includes interviews with industry professionals and consumers
  • Understand the different elements of a brand strategy
  • Understand the challenges of managing products through their ‘life-cycle’
  • Learn to effectively connect with employees and equip them with right knowledge to deliver on brand promise
  • Develop a system to incorporate future products and brands
  • Knowledge of Mapping your brand portfolio to maximize its value to support growth
  • Learn how to embed a brand internally within your organization

Duration : 13 hours
Rating : 4.6


7. Product Management 101 (Udemy)

Online Courses on UdemyThis is one of the best Product Management Certification online course that teaches you to become a more strategic product manager so you are able to balance the strategic and tactical elements of your job much better. You will learn the best practices across the spectrum of product management work which will cover the following:

  1. Market Intelligence – covers market, customers and competitive analysis
  2. Strategy – covers strategy development for your product
  3. New Product Development – covers prioritization, discovery and delivery, launch of new products
  4. Lifecycle Management – covers positioning, pricing, sales channels, sales support, product support, finding growth, obsolescence

The instructor of this course Todd Birzer has served as Product Manager and Product Management Director at Silicon Valley and West Coast US companies and consults with several product management teams worldwide. The phenomenal industry experience that he brings to this course sets it apart from other courses on product management.

This is an in-depth course much suitable for product managers with 0 to 5 years of experience who want to learn improved strategies and practices for their field of work. Any prior experience is not a requirement to take this course. The course contains 62 lectures in six categories with 4 hours of video content, 20 articles and 43 downloadable resources. The course is completely flexible and can be completed on your own time.

Key Highlights

  • Create greater impact on your company and its products
  • Learn best practices for working with development teams to create market-leading, breakthrough products
  • Learn to manage the full lifecycle of products and services
  • Understand how to best position, price and manage your products in the market
  • Learn market analysis, share, segmentation, competitive analysis & its usage

Duration : 4 hours on-demand video
Rating : 4.4


8. The Complete Product Management Course (Udemy)

Online Courses on UdemyThis course imparts you the core skills, techniques and processes across the entire spectrum of product management. It provides the practical tools and a roadmap to turn your ideas into product. It teaches you how to brainstorm the right idea, how to size the market, how to test and validate, how to create wireframes and prototypes, how to write user stories and how to be an irreplaceable PM. You will learn to use popular Product Management tools like Workflowy, Axure, Pivotal Tracker.

One of quite distinct features of this course is an opportunity that you get to build out one of your own product ideas through 10 step-by-step exercises complete with working files and sample templates. At the end of the course, you’ll have a product spec with a feature backlog, wireframes, and an interactive prototype.

The course has been very well presented by Charles Du, an award winning Product Manager who has led products at Nasa, Apple and Ticketmaster. Charles has taught product management at Stanford, UCLA, Art Center, and General Assembly and has mentored teams at NASA, Live Nation, and Apple. Charles brings all his incredible industry experience to this class with numerous examples and assignments. His delivery of very complex concepts makes them much easy to understand and implement.

This Udemy product management course has been developed to be easily understood by newcomers to product management field. It is very well suited for professionals looking to transition to product management career, junior product managers wanted to advance their career and even entrepreneurs who want to build their own products.

Key Highlights

  • Learn to effectively lead a team of developers and designers and manage stakeholders
  • Become an Agile Product Owner and learn how to use industry-standard tools like Pivotal Tracker, Axure, and Popplet
  • Learn to quickly test and validate your product idea
  • Get a behind-the-scenes look at case studies like the NASA app (over 10 million downloads) and Getaround ($0 to $200 million valuation in 5 years)
  • Get insights into how Apple creates laser-focused products
  • Learn to hack the Product Management interview process and stand out from the competition

Duration : 5.5 hours on-demand video
Rating : 4.4


9. Free Product Management Training Courses (LinkedIn Learning – Lynda)

Online Courses on LinkedIn LyndaLinkedIn Learning – Lynda platform offers a wide array of courses and trainings on Product Management and related topics. These courses are divided into 3 levels – Beginner, Intermediate and Advanced. No matter what your current skill level is, you can find a course that is best for you. Whether you are stepping into the world of product management, or are a professional looking to upgrade your skills or a current product manager seeking to refresh and add more skills to your arsenal, there is something for everyone to suit the individual goals.

Some of the best courses are –

  1. Becoming a Product Manager by Cole Mercer
  2. Product Management Weekly Tips by Cole Mercer
  3. Communication for Product Managers by Jay Clouse
  4. Building a Product Strategy by Teg Grenager
  5. Transitioning to Product Management by Cole Mercer

All the Product Management courses on Lynda can be accessed for free for the first one month after signing up. These come with flexible timelines so, you can complete them at your own pace.

Key Highlights

  • Plethora of courses designed, developed and instructed by industry experts
  • Each course comes with Exercises that can be downloaded and practised
  • Each course contains video content, reading articles, quizzes, assignments to test and reinforce learning
  • Option to Download courses using your iOS or Android LinkedIn Learning app and watch them offline on your mobile device
  • Free access to all course material for one month

Duration : Flexible, self-paced
Rating : 4.5


10. Master the Product Manager Interview – The Complete Guide (Udemy)

Online Courses on UdemyThis course provides you with the most comprehensive and accurate information on product management interview process and give you the knowledge and confidence that you need to ace that interview. You will learn to answer instructional questions, product vision questions, product execution questions, questions that test your problem solving abilities, behavioural questions, and estimation questions. You will also learn everything you need to know beyond the interview like secrets to finding product management jobs, how to upgrade your resume, how to optimize your online profile and what to do on day of interview and follow up post interview.

This course is for anyone who wants to master the product management interview, whether it is someone new to product management and wanting to transition to this field or an experienced manager looking to change companies. This course comes with lifetime access so you can use it anytime to prep for not just PM positions but other managerial and leadership roles as well, e.g. business analyst.

The course has been developed by Charles Du, an acclaimed Product Manager who has the experience of working at Apple, Nasa and Ticketmaster. He has interviewed at several innovative tech giants like Google, Microsoft, NASA, Apple, Livenation etc. and uses his experience to teach you proven techniques to answer the toughest product management questions perfectly. There is a ton of pre material available in the course – over 110 sample questions, 25 mock interview exercises, email templates, resume examples, slides.

Key Highlights

  • Learn to deliver perfect answers to common product manager interview questions
  • Learn to create an online product portfolio to market yourself
  • How to get product management experience if you have a weak resume
  • Learn to use body language to make a positive impression
  • Gain confidence answering interview questions on the spot
  • Learn how to use the SAR framework

Duration : 5 hours on-demand video
Rating : 4.4


11. Product Management A-Z: Excel as a PM & Build Great Products (Udemy)

Online Courses on UdemyThis is the most complete course on Product management where you’ll learn about the entire skill sets, tools and processes used in building and managing great products. From ideation to market research, to validating your ideas and developing UX & designing wireframes and mockups and finally writing user stories, managing development processes and growing your product. This course has everything covered plus guide on cracking PM Interview.

This course has been developed with inputs from experts working at top tech companies like Google, Adobe, Amazon and many more. Lectures have learning from practical case studies, activities, interview tips and much more. It includes 35 Live Case Hand-on Exercises, reading articles, quizzes and lifetime access. This course is for anyone who aspires to move into product domain irrespective of his or her background or current product managers or for entrepreneurs who want to manage their product development processes better.

Key Highlights

  • Learn to build great products and grow them and be an impactful Product Manager
  • Understand how to come up with product idea & validate the idea
  • Learn to conduct user research and structure findings into Product insights – Personas & Journey Mappings
  • Learn to define an MVP, Develop experiments & prototyping technique to validate your hypothesis
  • Learn to develop Roadmap, Understand Agile Methodologies & Manage Product Development Cycle
  • Learn to create wireframes & mockups, specs & user stories for product developments
  • Understand metrics frameworks and what metrics to track
  • Prepare for Product Management interview

Duration : 4 hours on-demand video
Rating : 4.3

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